Gowanda Harley-Davidson® Gold Rewards

Gowanda Harley-Davidson® Gold Rewards

Loyalty Rewards Program

Gowanda Harley-Davidson® has partnered with "More Than Rewards" to bring a FREE easy to use points program. You'll receive one Loyalty Rewards Point for every $1 spent in our Parts, Service, MotorClothes® and General Merchandise Departments. (Excludes Tax) There is no cost to join and it only takes a few seconds to sign up at our Dealership. Once you have joined and received your Gowanda Gold Rewards Card, you can start earning points. The more you spend, the more you save. This is our way of saying "Thank You" for coming back again and again to Gowanda Harley-Davidson®, 2535 Gowanda Zoar Road, Gowanda NY


Points are accumulated immediately upon purchase of any product or service and will be posted to your account within 24-72 hours. You'll need to set up your online account to view your reward status from home. Visit our website and click on the "Rider Rewards®" LOGIN Icon. It asks if you have a password, click "No, I need a password". This will prompt you to enter your Loyalty Rewards number and security code (found on the back of your card), click "continue". Then enter your email address once, then again to confirm it, click "continue". Finally, you create your User Name (your email) and password. Click "Finish - send confirmation email". When you get the confirmation email (check your spam folder) you will need to go into the email and click "activate card".


You can earn additional points by visiting our Dealership on designated event days and taking advantage of our special promotions like double points days. Sign up for our Monthly Email Newsletter to be notified of special Bonus Point opportunities!

Bike Purchase Points! - Earn Double points for 6 months from date of purchase on all you can buy!

Referral Points!- Earn 1000 points when you refer a friend who buys a Motorcycle from us at Gowanda Harley-Davidson®

Points EarnedGet Certificate Value
200$10 Gift Certificate
400$20 Gift Certificate
600$30 Gift Certificate
800$40 Gift Certificate
1000$50 Gift Certificate
1500$75 Gift Certificate
2500$125 Gift Certificate
5000$250 Gift Certificate
7500$375 Gift Certificate
10000$500 Gift Certificate


Once you have accumulated enough points, you can print out your Reward Certificates to redeem in our Dealership for parts, merchandise and service. Print your Certificate from your Rewards Account and bring it to the Dealership to redeem. Once a Reward Certificate is printed it must be redeemed within 30 days. The more points you accumulate, the larger the Rewards Gift Certificate value.


  • Rewards Certificates are nontransferable.
  • Rewards Certificates expire 30 days after printing.
  • Rewards points CANNOT be added for purchases made before you joined the Loyalty Rewards Program.
  • Rewards points CANNOT be earned on purchases made with your Rewards Certificates.
  • Rewards points CANNOT be earned on dollars spent on motorcycle purchases.
  • Rewards points CANNOT be earned on service labor hours.
  • Rewards points CANNOT be earned on warranty work or collision repair.
  • Once you earn 10000 points, you must redeem them before you can earn more points
  • Gowanda Harley-Davidson® reserves the right to modify or cancel this program at any time without obligation or notification.
  • Rewards Certificates earned under the Loyalty Rewards Program CANNOT be credited to an account, redeemed for cash, used toward motorcycle purchases, used to purchase gift cards, used towards special order and layaway deposits, warranty work or collision repair.

See store for details.

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